Creating a Successful Brochure

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If you want to advertise a grand opening sale, end of the season clearance, a garage sale, or simple advertise your business, what better way to do it than by distributing full-color brochures.

When you compare full-color brochures to black-and-white flyers, you’ll attract more attention with full full-color brochure. Brochures are considered one of the best promotional materials available, they can be either mail or personally handed out to individuals. You can find countless top quality online printing companies that will print your promotional brochures, which will relay your message to your prospective clients and customers, and for very reasonable prices. Listed below are some helpful tips so that you can create the best possible full-colored brochures.

Selecting the Right Paper:

Choosing the right type of paper to use for your brochures is important. It is best to always select a good quality heavy weight paper. You may also want to select paper that is coated to achieve a more vibrant, upscale look. If you decide to use a colored paper instead of white, off-white, or beige, then consider these choices. If your business targets mainly women, consider using a fun and light color scheme. If your businesses, target mostly men, then select a paper that has a more masculine appearance, and are neutral in color. However, if your company mainly targets children, for instance if you operate a children’s clothing boutique then you may want paper that is brightly colored. If you select color paper, make sure that the paper color you choose does not clash with the color print you want or that will make your print difficult to read. Remember, the purpose of your brochures is to relay your message to the customer.

The “Write” Content:

Either on the front or on the inside page of your brochure, you want to write a brief company profile, including pictures or descriptions of the products and services you provide your customers. This way, prospective clients will learn what your company has to offer. You want the content to be brief, concise, as well as be as informative as possible. Ensure that your company’s contact information is complete and printed where it will be easily seen. Make sure you include: telephone number, fax number, address, e-mail and website, if you have one.

Selecting the Right Design:

The design of your brochure is as important as the paper the wording you select. You want to make sure that your design includes your corporate logo, the name of your company, and your slogan. You also want to ensure that the design represents the products and services you provide. Ideally, these should all be located on the front of your brochure. Most important, you want your design to be simple yet eye-catching so that it immediately gains the intrest of the individuals who receive them, so that they will actually read your brochure. Think about the brochures you have received either in the mail handed to you at a shopping center or at a tradeshow. What was it about these brochures that made you read them? When you locate a quality printing company to print your brochures, ask if they have a graphic designer to help you capture the attention of the readers. There are also several quality online websites where you can locate printing companies who provide brochure-printing services, as well as graphic designs.

Choosing the Right Fold:

Some may feel that the number of folds a brochure has is an insignificant factor, however, this contributes greatly to the overall look, feel, and functionality of your brochures.

There are three basic types of folds, half-fold, tri-fold, and Z-fold. Each type can be used for brochures. To select the right fold for you, let’s look at each one separately.

Half-Fold: This is a simple single fold that provides four printable pages. Generally, if you are using standard 8 1/2" x 11” or 11” x 17” paper size, you can create a fantastic 4-page brochure.

Tri-Fold: This design has left and right flaps that open to reveal your message. The tri-fold creates a six-page brochure, giving you more areas to print your company’s information.

Z-Fold: The Z-fold is the most common term, but in some areas is also referred to as an accordion fold, or map-fold. The brochure is folded much like an accordion, giving your even more areas for printed information.

Printing out Your Brochures:

Brochures can be printed with one or two colors, or using the four-color process. Ideally, brochures should be printed in more than one color to provide better visual effects. When printing your brochures, you can either choose the conventional offset printing process or use a digital process. Check with several printing company to see which brochure-printing services they provide. Then after comparing both processes then decide on the general look that you want. You also want to verify that the company you have chosen is reliable and capable of providing exactly what you want.



 

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