Catalog Based Business

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Catalogs provide customers with descriptions and prices for the items offered by the company, as well as forms to use for ordering and delivery.

For many businesses catalogs are the backbone of their customer sales. Catalogs provide customers with descriptions and prices for the items offered by the company, as well as forms to use for ordering and delivery. New technology in the printing industry has vastly improved the quality of today’s catalog, while at the same time dramatically decreasing the cost businesses pay for bulk orders. Today even the smallest company can reap the benefits and revenues generated from quality, inexpensive, catalogs.

Many businesses now choose to operate strictly through catalog sales. Eddie Bauer is an example of a company that choose to operate that way until fairly recently. Its growth is an example of the strength of catalog sales. Many businesses have chosen to follow this business model and offer their products directly to customers only through printed catalogs with no retail stores at all.

The primary advantage of a catalog based business is the savings businesses receive from the set up and maintenance of a retail space. Businesses do not have to pay sales associates, rent, or utilities, as the catalog serves as their only storefront. Companies need only pay for less expensive warehouse space and shipping personnel, and see a large increase in profits. Additionally, companies can increase sales by passing some of this savings onto the customer. Of course for a catalog only company to be truly successful they need to attract customers with a quality catalog.

Just producing a catalog is not sufficient. Your catalog must be eye-catching to your client base. These days that includes vibrant color, attractive pictures, and well written text. The good news for today’s companies is that printing costs have fallen dramatically. Advances in computer technology have cut the costs of quality printing to about one third of what they were using the old lithographic technology. For many businesses this results in larger catalogs that are much more attractive to customers for the same price.






 

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