On Demand Publishing To
On demand printing is changing
the way the industry works.
On demand printing is changing the way the industry works. Before the
creation of on-demand printing the large printing companies controlled
everything. These large publishers would print thousands of copies of a
particular title, and then distribute them around the world. It was
financially difficult for these companies when a book sold significantly
less copies than anticipated.
The costs associated with overprinting ran several smaller publishing
firms out of business. The large publishers, who have contacts with very
popular authors, had enough successful titles that they could handle the
losses associated with those that failed. They were able to control the
market at push the smaller firms out of business.
Slowly but surely these large publishing firms were purchased by even
larger corporations. These parent companies were not run by people with
a passion for producing books. These corporations looked for ways to
maximize profits from their printing divisions. One of the ways they did
this was to drop authors whose books were only moderately successful.
With its innovative approach to the publishing business, on demand
publishing was able to step in and meet the needs of these authors.
Rather than printing and shipping large quantities of books, on demand
publishing only prints and ships the books that are ordered. This
dramatically reduces the costs associated with the printing industry.
With on demand publishing the writers are in control, not the
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