Using Posters Effectively
Posters can be a very effective
advertising tool due to their ability to reach a large number of people.
Posters provide a great alternative to television advertising as they
are seen by people passing them on a regular basis. Professional
printing allows a large quantity of posters to be created at one time.
The cost can be so low that it may cost more to hang them than print
The same techniques used for catalogs and brochures are used to make
posters. The industry standard for poster printing is offset
lithography. Size, and sometimes the printing material, is the only real
difference between brochure and poster printing. The paper usually used
for posters is heavier than regular paper, but usually not as thick as
the paper used for brochures.
As with any printing product, posters can be printed front to back. This
would only make sense if both sides of the poster will be seen when you
hang it. Examples of this would be a train platform or bus stop. Your
graphic designer can help you find the best design for printing your
Once printed, poster placement becomes a prime concern. Nowadays is just
won’t due to only place posters on telephone poles or store windows.
Today you can find posters at train stations, bus stops, and covering
construction walkways. Your business would be smart to consult with an
advertising firm to develop a strong plan for all your marketing,
including poster placement.
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